6 research outputs found

    DEVELOPING GUANXI THROUGH SOCIAL MEDIA: USER ARCHETYPES AND INFLUENCING FACTORS

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    Existing studies have suggested that enterprise social media (ESM) may be especially appropriate in facilitating the initial formation of guanxi, while public social media (PSM) is more suited to driving guanxi development past the initial stage. However, the different patterns of social media use in the context of guanxi development, and the antecedent factors that give rise to those patterns are two salient issues that remain understudied. We conducted a case study with the aim of exploring these issues, which revealed six user archetypes representing the different ways that the use of ESM and PSM can be combined for guanxi development. In addition, we identify a range of antecedent factors that influence how ESM and PSM are used. The user archetypes identified not only constitute a conceptual innovation, but also advance the sophistication of the current perspective of social media use in the context of guanxi development

    The Impact of Social Media on Digital Guanxi Development in the Chinese Workplace

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    Organisational employees increasingly rely on various social media to develop guanxi online, resulting in the potentially huge value of identifying how social media can contribute to guanxi development in the workplace. In this study of digital guanxi development within Chinese organisations, we examine the role of different types of social media on the development of guanxi and its various dimensions. Based on an exploratory case study, we propose a theoretical framework that illustrates two mechanisms by which social media influence the development of digital guanxi at work. Our preliminary findings suggest that enterprise social media and public social media provide and reinforce instrumental and affective values, respectively, thereby facilitating guanxi development in the workplace
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